Jeff. 25. He/Him. ☆ Just go on dancing with me like this forever and I'll never tire. We'll scrape our shoes on the stars and hang upside down from the moon. ☆ Know yourself and go in swinging, if it hurts when you hit, it might be real, too. ☆
Does anyone remember what happened to Radio Shack?
They started out selling niche electronics supplies. Capacitors and transformers and shit. This was never the most popular thing, but they had an audience, one that they had a real lock on. No one else was doing that, so all the electronics geeks had to go to them, back in the days before online ordering. They branched out into other electronics too, but kept doing the electronic components.
Eventually they realize that they are making more money selling cell phones and remote control cars than they were with those electronic components. After all, everyone needs a cellphone and some electronic toys, but how many people need a multimeter and some resistors?
So they pivoted, and started only selling that stuff. All cellphones, all remote control cars, stop wasting store space on this niche shit.
And then Walmart and Target and Circuit City and Best Buy ate their lunch. Those companies were already running big stores that sold cellphones and remote control cars, and they had more leverage to get lower prices and selling more stuff meant they had more reasons to go in there, and they couldn’t compete. Without the niche electronics stuff that had been their core brand, there was no reason to go to their stores. Everything they sold, you could get elsewhere, and almost always for cheaper, and probably you could buy 5 other things you needed while you were there, stuff Radio Shack didn’t sell.
And Radio Shack is gone now. They had a small but loyal customer base that they were never going to lose, but they decided to switch to a bigger but more fickle customer base, one that would go somewhere else for convenience or a bargain. Rather than stick with what they were great at (and only they could do), they switched to something they were only okay at… putting them in a bigger pond with a lot of bigger fish who promptly out-competed them.
If Radio Shack had stayed with their core audience, who knows what would have happened? Maybe they wouldn’t have made a billion dollars, but maybe they would still be around, still serving that community, still getting by. They may have had a small audience, but they had basically no competition for that audience. But yeah, we only know for sure what would happen if they decided to attempt to go more mainstream: They fail and die. We know for sure because that’s what they did.
I don’t know why I keep thinking about the story of what happened to Radio Shack. It just keeps feeling relevant for some reason.
wow i sure wonder 🤔🤔 what the new layouts supposed to look like 🤔🤔🤔🤔 its a mystery
Don’t forget y’all that there’s a much better way for us to let Tumblr know what we think about specific changes, rather than @ ing staff or wip, and it’s sending in a support ticket and choosing feedback!
Tumblr reverted some of the asinine app decisions they made after a concerted feedback effort! So make sure to use this form! It’s what it’s for, but it’s not well advertised!
At first Netflix said, come write for us. We’ll save your cancelled shows and write about whatever niche story you want. Our algorithm says people will watch it!
Then a few years later they said, regardless of our promises or contract obligations we are cancelling shows after two seasons without telling anyone. Turns out no matter how loved a show is, we get less subscriptions after the second season.
How many subscriptions did we bring you? Netflix won’t say.
So writers started writing two season shows. Just give us two seasons, Netflix. Like you promised.
Then Netflix said, oops sorry! Turns out your show didn’t premiere at #1 and the views in the first day weren’t what we wanted so we’re cancelling your second season.
What were the numbers? How many people watched our show? Netflix doesn’t say.
Then, they did something extra special. They started taking shows and splitting their first season into two halves. Inside Job was not two seasons. It was one season split in half.
Oops! Sorry! The second half of your first season didn’t do as well as the first half, so now your show is cancelled!
Why? How many people? How much money? These companies are making cash hand over fist and they refuse to tell people the truth: people loved your show. Loved it. But some corpo exec wanted an infinite money making machine. Do you know how long shows are in production for before you watch them? Years. Like, 5+, even 10+ years. And Netflix gives it less than a week before they decide whether you’re getting cancelled.
